Risk: All that Matters

Risk is all around us, and impacts us in many different ways. Typically people assess risk based on their perception of the number of options they have, the outcomes they value and what they believe will happen.   And in today’s media-led world, the availability and credibility of information can strongly influence how individuals and organisations make decisions.

My latest book, co-written with Sue Stockdale, explores the nature of risk from a variety of perspectives including how risk impacts on business and wider society, as well as how risk is likely to influence global trends in the future.

It also outlines the importance of understanding personality and human behaviour, and the ways that this contributes to how people assess risk and make decisions.  This book will appeal to a wide audience, from business leaders to students and general readers, giving a fascinating introduction to the subject of risk — and what matters most within it.

The book contains chapters on:

  1. What is risk?
  2. Understanding our propensity for risk taking
  3. Are we becoming a risk averse society?
  4. Risk in the business world
  5. Risk management
  6. Risk and the future

Reviews so far include:

“A personal career in specialist firearms policing balanced with the rigours of International sport has constantly tested my ability to deal with pressure, resilience and the success and failure of high level risk taking.  However, whatever we do, we all experience risk, every day of our lives. This is an insightful and comprehensive guide that explores and explains the many concepts that influence our choices and decision-making. The book illustrates many interesting parallels that we can resonate with normal life. Once started, very difficult to put down and the “100 ideas” at the end provides a really enjoyable sting in the tail.”  Andy Halliday, Team Manager, England / Great Britain Men’s Hockey

 “How can a business book be a page turner? This one is. As someone who deals with risk daily, I thought I had a good understanding of it and myself with respect to risk. After reading this book I know both myself, and how I can use risk to my advantage better. Bravo.”  Kelsey Ramsden, named as Canada’s Top Female Entrepreneur by Profit magazine in 2012 and 2013. 

“An insightful book in an easy-to-read style, which combines wide-ranging research and a comprehensive overview of the many aspects of risks. It has pertinent examples and useful insights into the trends most likely to impact our futures”.  Cathy O’Dowd, The First Woman to Climb Mount Everest from both sides

“At last a comprehensive and practical book on risk; Steeper and Stockdale take us on a journey that both enlightens and informs. This is a must read book and all of todays’ Executives should have this on their bookshelf. The best is left for last in the 100 ideas section; a checklist for life, for reading, for perhaps just testing your own appetite for risk!”  Tracey L Reddings, Managing Director, J.P. Morgan Private Bank

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